Lens Lenders Weblog

As we work through the end-of-year numbers, we're discovering more statistics. Number of rental customers in 2011 increased 20% over 2010. Revenue increased 31% over 2010. These are healthy numbers, but we're by no means Megabucks Inc. The majority of revenue was put right back into the business to buy more equipment. The Canada Post strike increased our shipping costs in the middle of the busy Summer season. (We did not cancel a single reservation, however, even though we lost money on some to expensive courier costs.) Todd, the owner of Lens Lenders, when considered to a 37.5 hour work week, earned less than minimum wage. (And he works much, much more than 37.5 hours each week!) Fortunately for Lens Lenders customers, Todd truly enjoys running his own business! Judging from the growth statistics from 2011 over 2010, he seems to be good at it, too! Plus, he enjoys the perks of having access to a big selection of photography equipment ... when it's not being rented.

As we did for our 2010 customers, we will be sending a thank you message to our customers from last year with an unlimited-use coupon code for discounts in 2012. Many companies concentrate on only caring about getting brand new customers. We think it's better to spend effort on keeping existing customers and showing potentential new customers that there's a reward for renting from us.

Nikon 70-200mm f/2.8 G IF ED AF-S VR zoom lens is currently for sale on E-Bay. Auction ends October 19.

We have made some improvements to the rental and checkout pages of the website. Let us know if you experience any problems.