It has been a busy Summer so far and, as usual, we wish we had more lenses to serve more customers. We monitor our supply and demand of all lenses in our catalogue with computer generated models to give us an "availability" score for future periods. The good news is that the load is lightening and you should find lenses easier to reserve in the weeks ahead.
You may have noticed that focal lengths of 24-70mm and 70-200mm can be hard to reserve. These are our most popular lenses. Our 3 week availability of 24-70mm lenses is about 35%, meaning that if we count all the days 3 weeks into the future multiplied by all the 24-70mm lenses we own, 35% of those days are free. Availability of 70-200mm lenses is a better at about 50% because we own more of them.
We try our best to add lenses to keep up with demand but, like everyone else, we don't have unlimited money. Most camera and lens rental companies are subsidized with another source of revenue (or vise versa). Lens Lenders runs under its own steam, using profits to buy more inventory as best we can!
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